Cadence Running Shoe Comparison Platform

Privacy Policy

Last updated: July 15, 2026

This Privacy Policy explains how Cadence (“Cadence,” “we,” “our,” or “us”) collects, uses, shares, and protects information when you visit run-cadence.com, create an account, use our running-shoe database and comparison tools, complete a shoe quiz, or otherwise interact with our services.

This policy also explains the choices and privacy rights that may be available to you. Your choices may vary depending on where you live.

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide, including:

  • Your name and email address when you create or manage an account.
  • Messages and contact information you provide when contacting Cadence.
  • Running-shoe preferences, quiz responses, comparisons, and selections you submit.
  • Any other information you choose to provide through the website.

Information Collected Automatically

When you visit or use Cadence, we and our service providers may automatically collect information such as:

  • Internet Protocol address and approximate location derived from it.
  • Browser type, device type, operating system, and language settings.
  • Pages viewed, links clicked, referring pages, and time spent on the website.
  • Search, filter, comparison, and feature interactions.
  • Cookie identifiers, advertising identifiers, and similar technical identifiers.
  • Error logs, security information, and diagnostic data.

Cadence does not intentionally collect precise GPS location through its standard website features.

2. How We Use Information

We may use information to:

  • Provide, operate, maintain, and improve Cadence.
  • Create and manage user accounts.
  • Provide shoe comparisons, recommendations, filters, and other website features.
  • Respond to questions, feedback, and support requests.
  • Understand how visitors use the website and measure website performance.
  • Detect, prevent, and investigate fraud, abuse, security incidents, and technical problems.
  • Display and measure advertising when advertising services are enabled.
  • Comply with applicable legal obligations and enforce our policies.

3. Cookies and Similar Technologies

Cadence and its service providers may use cookies, local storage, web beacons, pixels, tags, and similar technologies. These technologies may store or access information on your browser or device.

These technologies may be used for purposes including:

  • Essential functions: Security, authentication, preferences, navigation, and basic website operation.
  • Analytics: Understanding traffic, page performance, and how visitors interact with Cadence.
  • Advertising: Delivering, limiting, personalizing, and measuring advertisements where permitted.
  • Fraud prevention and reporting: Detecting invalid activity, limiting repeated ads, and generating aggregated reports.

Depending on your location, you may be shown a consent or privacy-choice message before certain nonessential technologies are used. You may accept, reject, or manage available choices through that message.

You may also control cookies through your browser settings. Blocking certain cookies may affect website functionality.

4. Google Analytics and Measurement

Cadence may use Google Analytics and similar measurement services to understand website traffic and usage. These services may collect information such as your IP address, browser and device information, pages visited, referring website, and interactions with Cadence.

You can learn more about Google’s privacy practices at: https://policies.google.com/privacy

Google also offers an Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout

5. Google AdSense and Advertising

Cadence may display advertisements through Google AdSense or other advertising services.

When advertising is enabled, Google and other third-party vendors may place and read cookies on your browser or use web beacons, IP addresses, device information, and other identifiers as a result of ads being served on Cadence.

Advertising providers may use information about visits to Cadence and other websites to:

  • Deliver personalized or non-personalized advertisements.
  • Measure ad performance and engagement.
  • Limit how often an advertisement appears.
  • Detect fraud, abuse, and invalid advertising activity.
  • Create aggregated advertising and measurement reports.

Non-personalized advertisements may still use cookies or similar technologies for fraud prevention, frequency controls, measurement, and aggregated reporting.

Learn how Google uses information from websites and apps that use Google services: https://policies.google.com/technologies/partner-sites

Learn more about how Google uses cookies: https://policies.google.com/technologies/cookies

You can review Google advertising settings at: https://adssettings.google.com/

6. European Privacy and Consent Choices

Visitors in the European Economic Area, United Kingdom, and Switzerland may be shown a consent message managed through Google’s certified consent-management platform.

The message allows eligible visitors to consent, decline consent, or manage available privacy and advertising choices. It also provides information about participating advertising technology providers and the purposes for which data may be processed.

Where processing is based on consent, you may withdraw or change that consent using the privacy controls made available on the website or by contacting us.

7. United States Privacy Choices

Cadence does not sell personal information in exchange for money. However, disclosures involving advertising cookies, analytics technologies, or advertising partners may be considered a “sale,” “sharing,” or use for targeted advertising under certain state privacy laws.

Visitors in supported US states may be shown a privacy message containing a “Do Not Sell or Share My Personal Information” option. You may use that message to submit an applicable opt-out request.

Depending on your state and whether the applicable law applies to Cadence, you may also have rights to request access, correction, deletion, or a copy of certain personal information.

8. Legal Bases for Processing

Where European or similar privacy laws require a legal basis, Cadence may process personal information based on:

  • Your consent, including consent for nonessential cookies or personalized advertising.
  • The performance of a contract or steps taken at your request.
  • Our legitimate interests in operating, securing, improving, and understanding Cadence.
  • Compliance with legal obligations.

9. How We Share Information

We may share information with:

  • Service providers: Companies that provide hosting, database, authentication, email, analytics, security, and technical services.
  • Analytics and advertising partners: Including Google, when analytics or advertising services are enabled.
  • Legal authorities: When required by law, legal process, or a valid government request.
  • Business successors: In connection with a merger, financing, acquisition, reorganization, or sale of assets.
  • Other parties with your direction or consent.

We do not disclose your personal information to unrelated third parties for their own independent direct-marketing purposes without appropriate notice or permission where required.

10. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain accounts, fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

Retention periods may vary depending on the type of information, why it was collected, and applicable legal requirements.

11. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect information against unauthorized access, alteration, disclosure, or destruction.

No internet transmission or storage system can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of your account credentials.

12. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of certain personal information.
  • Request a portable copy of certain information.
  • Object to or restrict certain processing.
  • Withdraw consent where processing is based on consent.
  • Opt out of certain targeted advertising, sale, or sharing activities.
  • Appeal certain decisions where applicable law provides that right.
  • Submit a complaint to an applicable privacy or data-protection authority.

To submit a privacy request, contact info.runcadence@gmail.com. We may need to verify your identity before completing a request.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

13. International Data Transfers

Cadence and its service providers may process information in the United States and other countries. These countries may have data-protection laws that differ from those in your country.

Where required, appropriate safeguards may be used for international transfers of personal information.

14. Children’s Privacy

Cadence is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to Cadence, contact us so that we can review and, where appropriate, delete the information.

15. External Links

Cadence may contain links to shoe manufacturers, retailers, publications, and other third-party websites. We are not responsible for the privacy practices, security, or content of external websites.

Review the privacy policy of any third-party website you visit.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When changes are made, the “Last updated” date at the top of this page will be revised.

Material changes may also be communicated through the website or another appropriate method.

17. Contact Us

Questions or privacy requests may be submitted to: